There is a moment in every product's life when it stops being something you are building and becomes something other people use. For potatuhs.com, that moment was April 2026.
The security work came first. An open redirect vulnerability — the kind that lets an attacker redirect your customers to a phishing page using your own domain — was identified and patched. Rate limiting was implemented across API endpoints. Content Security Policy headers were added. These are not features your customers see. They are the features that protect your customers from seeing things they should never see.
Then came the accessibility push. Every interactive element on the storefront received proper aria-labels. Focus rings were added so keyboard users can see where they are on the page. A skip-to-content link was implemented so screen reader users do not have to listen to the navigation on every page load. These are not polish. These are the minimum requirements for a website that claims to serve everyone.
Cookie consent was the last piece. Before April, analytics scripts loaded regardless of user preference. Now nothing fires until consent is granted. The cookie banner is not decorative. It is a gate. The TikTok Pixel was added behind this gate — tracking only those who opt in.
Thirty commits. One month. The storefront did not get a redesign. It got something more important: the infrastructure that makes it trustworthy.